FRESH PRESSED:

PRess[ure] Points: What is Publicity?

PR points and tips to help aspiring businesses, brands & entertainers

So, what is publicity?

Publicity comes in various forms and is so closely integrated with marketing, advertising, promotions and even public relations that it’s sometimes mistaken for the aforementioned.

Nonetheless, publicity is the deliberate attempt to manage the public’s perception of a subject, person, company or brand through various mediums. The subjects of publicity include people, goods and services, organizations of all kinds, and works of art or entertainment.

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And don’t forget to tell them who sent you!

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